1 Comment

  1. Ian George

    I’m very disappointed by this new logo. The “modern” lowercase san serif font doesn’t fit the hat that curls around it. And the (shiny?) apostrophe that cuts into the “s” is a bit much for such a small area and doesn’t really convey a “sliced fresh” kind of feeling. I feel like it’s a design that tried to be everything: Modern, nostalgic, fresh, illustrative. It just tried to be too many things.

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