Arizona School Chooses EXIT to Rebrand

Tucson, Arizona-based Fenster School has collaborated with EXIT to develop a new brand identity system emphasizing their focus on academics, their distinctive campus, and their deep commitment to helping students from around the country and the world realize their full potential.

Fenster is a coed, college prep, boarding and day school for grades 9-12 uniquely set in the great outdoors – near the foothills of the Santa Catalina Mountains – and only 15 minutes from Tucson and the University of Arizona.

The new academic logo transforms a familiar southwestern motif into an open book – inspired by the Hohokam tribe who once lived on the school’s grounds nearly a thousand years ago. The school’s athletic mascot is the Thunderbird, a traditional native American symbol of protection, which also appears in the academic logo as a simplified southwestern symbol hovering above the book. All together, the symbol is reminiscent of a protective shield, which provides continuity with the school’s original crest design.

The logo is also now part of a comprehensive identity system that includes a new Thunderbird athletics mascot and a formal school seal. The full system features a corporate identity standards manual to help maintain brand consistency and is being rolled out with various marketing tactics including new campus signage, a redesigned web site, stationery, print advertising, and various promotional materials.

“Beginning with our first meeting to discuss our needs, their ideas have been insightful, thoughtful, and creative. They were responsive to our budget constraints and completed all projects ahead of deadline. We have contracted with other branding/marketing companies in the past, but could not be more pleased with our partnership with EXIT Marketing. We would recommend them without hesitation.”
– Maggie L. Andrews, Director, Admissions and Development

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