I’ve been a big fan of Dove for a long time. I’m a lifelong user of their soap and body wash and a frequent purchaser of their other products. And though it’s been out for awhile, I still love the Campaign for Real Beauty. Since the launch of that campaign, I think that Dove (along with Ogilvy because we have to give props to their agency) has done a great job of showcasing what it’s like to be a woman and how Dove products can make our lives a little more simple and a little more beautiful. And clearly I’m not the only one, Dove is the world’s number one cleansing brand and over 1 billion showers are taken in the US with Dove products each year. Part of Campaign for Real Beauty and the recipient of a portion of Dove purchases is the Dove Self-Esteem Fund, which creates self-esteem programs for the Girl Scouts, The Boys & Girls Club and Girls Inc. The Dove Self-Esteem Fund was developed to help free young girls from self-limiting beauty stereotypes. Educate and inspire girls and young women with a wider definition of beauty. The fund establishes workshops to teach young girls what beauty really is and how to form a healthy self image. As of today, March 19, they have touched 6,049,973 girls with their program. They have committed to reaching 5 million more girls by the end of 2010. It’s Dove’s mission to redefine beauty; a mission not just for young girls, but also a message for women of all ages. It’s great to see a company with a social conscience be so successful.
Just for fun I wanted to share with you two of my favorite Dove spots!