Brand Love Notes :: Dove

I’ve been a big fan of Dove for a long time. I’m a lifelong user of their soap and body wash and a frequent purchaser of their other products. And though it’s been out for awhile, I still love the Campaign for Real Beauty. Since the launch of that campaign, I think that Dove (along with Ogilvy because we have to give props to their agency) has done a great job of showcasing what it’s like to be a woman and how Dove products can make our lives a little more simple and a little more beautiful. And clearly I’m not the only one, Dove is the world’s number one cleansing brand and over 1 billion showers are taken in the US with Dove products each year. Part of Campaign for Real Beauty and the recipient of a portion of Dove purchases is the Dove Self-Esteem Fund, which creates self-esteem programs for the Girl Scouts, The Boys & Girls Club and Girls Inc. The Dove Self-Esteem Fund was developed to help free young girls from self-limiting beauty stereotypes. Educate and inspire girls and young women with a wider definition of beauty. The fund establishes workshops to teach young girls what beauty really is and how to form a healthy self image. As of today, March 19, they have touched 6,049,973 girls with their program. They have committed to reaching 5 million more girls by the end of 2010. It’s Dove’s mission to redefine beauty; a mission not just for young girls, but also a message for women of all ages. It’s great to see a company with a social conscience be so successful.

Just for fun I wanted to share with you two of my favorite Dove spots!

Dove Men + Care

Dove Hair Care for Women

3 Comments

  1. Heide

    So…are you saying that it doesn’t matter if you look like you have been beaten by an ugly stick as long as you smell good??? 🙂

  2. Katie

    smelling good helps for sure!

  3. Heide

    I need to change my name from Heide to “Cynical Cindy” – LOL. I agree that Dove did an excellent job in promoting it’s health care line by envoking self-esteem and self-worth into those who might be lacking in that department. Most importantly, I think it’s pretty cool that it floats.

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