How Brave Is Your Brand?

Strong brands stay true to who they are no matter the potential consequences. JCPenny has launched a Father’s Day ad with two dads, where it has taken a stand for its values as a company. JCPenny’s bravery is a direct reflection of its brand strength. This company makes decisions based on who it is, even when a million+ potential customers wants it to be something it isn’t. Check out the ad and tell us your thoughts below. Join the discussion on twitter #twodads #ExitMarketing

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