It is a small detail, but one that makes a huge difference. Fonts. The majority of people probably don’t pay attention to a font that they like but when there is a font that is unappealing it sticks out like a sore thumb. As a marketing professional I am always paying attention to the small details in an ad, direct mail or even an outdoor board. The message has to ring true to the consumer but if it is designed in an unappealing way the message won’t be as effective. A good example of how important font choice is in design is below. And here is a little funny for your Friday.