More Big Results from Delivering Better Ideas.

Arkansas Business reported in its November 2nd issue that QualChoice (QCA Health Plan) saw an increase in revenue of 70.4 percent, reaching $101.8 million in premium in the past year. EXIT has been the agency of record for QualChoice since 2005. The beginning of 2009 was an exciting time for both EXIT and QualChoice. QualChoice not only launched a new positioning campaign for the company but also relaunched the individual product, IQChoice, with a younger and more hip marketing and advertising campaign.

Click to see elements from the QualChoice and IQChoice campaigns.

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