Native Advertising Concept

These days people are in love with and fascinated with beards, in fact I’m married to an epic beard myself. Playing off the fascination people have with beards, Kentucky ad agency, Cornett_IMS, has launched a rather unique way to advertise – beardvertising. According to Cornett, beards are an untapped media space that consumers interact with daily. Beardvertising pays men with beards $5 a day to place a small ad, or Beardboard (real term), in their unruly facial hair.  So far, A&W Restaurants and Eagle One Automotive have bought into the Beardvertising mini-billboard clips. This would be great ad space for the likes of  the further helping them cut through the marketplace clutter.
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