Research shows that most CEO’s of large companies feel half their advertising is wasted. Because of the massive media clutter in today’s world, inefficient marketing efforts have become expected. Through thinking like this we’re making it acceptable to continue to produce the work that wallpapers our mediums, capturing little attention from consumers. The point I want to make is that you can and shouldraise your expectations. The formula is out there to use advertising to build extraordinary marketing success. And it starts with differentiating yourself. If you haven’t embraced that one thing (and it needs to be one thing) that makes you stand out from the competition, then you have started off on the wrong path. A path filled with massive clutter, consistent budget waste and weak results.
Tired of average ROI? Restart today by identifying and owning your point of difference. We can help.