I’ll admit here to being a bit of an award show junkie. I enjoy the red carpet commentary, the general glamour, and those wonderfully awkward “he/she didn’t know the camera was right there” moments. Of course, the creme de la creme of the award season — the Academy Awards — are coming up soon. I recently read an Ad Age article about how the Oscars have gotten a social media makeover this year in attempt to drive the median viewer age from 49.5 to something in the Gen Y range. Their efforts include an active Facebook page where nominations were streamed live and an iPhone app (coming soon) that will allow users to make predictions and see how their guesses stack up against others. The main goal of all efforts: to make the show relevant to a younger age group and drive their viewership. The key takeaway points of this endeavor for me were from Joseph Jaffe, a social-media blogger for Powered, who said, “One of the biggest mistakes being made is this idea that leaning forward is better than leaning back” […] All I can say is, it’s not too late for the Academy to achieve three goals with social media — one, to drive live tune-in; two, to enhance the experience; and three, continue the conversation afterward. It’s an elementary strategy, yet people are still neglecting the pre-, neglecting the post-, and butchering the during.” For more, read the rest of the Ad Age article here.
(Header image from The Oscars’ Facebook page.)