We’re all looking for differentiation in the marketplace. How can we standout? I tell our clients you can start by being yourself. This means having the guts to let your company (brand) make its own decisions. Don’t allow for your actions to be a puppet to marketplace conditions or even your customers. Being a strong brand means showing the substance and character to bravely be who you say you are, consistently. Yes, it will require risk. And it will sometimes force you to breakaway from the mainstream. But the reward is earned trust and respect from consumers. By consistently fulfilling your brand promise, you create longterm, unbendable brand loyalty. This loyalty can be one of the most effective factors in consistently growing your customer base and your revenue.
Claim your uniqueness. Bravely embrace it. Build brand strength. 3 simple steps that these super brands have been doing for years. Now it’s your turn.