Casting Shadows

Each of the apps on our smartphones have logos neatly packaged in a little box. Designers are shifting from realistic looking logos to something new and digital-friendly. Flat logos are becoming mainstream but what’s popping up all over the place are logos with long shadows that give the illusion of three-dimensionality. These shadows highlight the main part of the logo and are placed at a 45° or 120° angle. As a purist who prefers a minimalistic style vector only logo with no gradients and limited colors – I think these are great. Check out some of these logos and tell us what you think about this new trend.

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