A few months ago I wrote a blog about a great campaign for the Melbourne Metro. The Dumb Ways To Die campaign has stuck with me. I even find myself humming the tune! It turns out that I am not the only one because this week the app store launched a new game called Dumb Ways To Die – it is a game about saving all of the familiar characters from their fate. It is a blast! I highly encourage you to download the free app and have some fun this weekend – and it also has a link to watch the oh so favorite PSA just in case.