Our office is in a great neighborhood in downtown Little Rock. It is called SOMA and everything about it screams buying local. From the restaurant we share a driveway with that only serves food from Arkansas to the store across the street that sells only sustainable products – buying local is the only option down here. And it is authentic. It doesn’t feel like it’s trendy in SOMA. It is a way of life.
This got me thinking about how buying local is such a buzz phrase. How marketers have taken something pure, like supporting your community, and have started slapping it on products to make them cool and trendy. While I’ve been traveling this summer, I have been thinking a lot about our community. How, as a marketer, I see the true benefits of where we work and live. How our city has grown organically to be able to sustain local shopping, urban farming and a more pedestrian friendly community. How having a true point of difference and passion can create a brand and an identity that not only defines who you are as a company (or community), but positions yourself in the marketplace in a way that separates you from the competition.
I feel proud to be a part of a community, and a company, that believes this. If you feel like your company needs help conveying your point of difference, give us a call. We would love to grab a cup of coffee and some local breakfast food, and talk about ideas.