This week we enjoyed the great outdoors and headed down to Hot Springs Village for a strategic discovery session. In these sessions, we help clients identify the most advantageous
With the arrival of fall, you think of cooling temperatures, pumpkin spiced lattes and the fast approaching holiday season. But Arkansas weather clearly isn't ready for fall and neither is our neighborhood restaurant The Root. The Root is hosting their...
I’m reading a book right now that challenges the effectiveness of the “follow your passion” career advice. The author suggest that this
True branding is not about creating a catchy look and position for a company, but uncovering and crystallizing what is already there.
True problem solving is not about finding a quick fix. It’s about having the patience to, as author Wendell Berry says, pattern solve.
I started at EXIT when I was 23. It was my second job out of college and I was so excited to go work for this funky little agency. I would have never guessed that 8 and half years later where my life, and where EXIT, would have gone.
While some advertising mishaps can be damaging to a brand, others can be rather entertaining. Here are a few of our favorites for your Friday the 13th entertainment.
Our client Delta Trust & Bank is celebrating the big game in Fayetteville with a tailgate. It wanted some posters to promote the event, so we created this poster with a cheery football piggy bank – tying banking, fun and football into one...
Repetition is essential to establishing a brand look. Copying cheapens and destroys it. The difference lies on a razor’s edge.
The original concept is a seed – the final product is the fruit. A seed never grows until it dies, but the fruit that comes from one seed contains hundreds (even thousands) of seeds. As long as you are holding tightly to your original concept –...