Several weeks ago, I got to visit the city that all ad people dream of visiting - New York City! My mom, sister and I hit up all the first time must dos - what I noticed was advertising was all around me.
EXIT is currently working on collateral for the Arkansas Senior Olympics. This poster is our first promotional tactic developed for the non-profit group. More to come!
There's comfort in knowing that your experience with a brand is consistently true to the brand personality. I suggest that the universal consistency in the customer experience delivered at Waffle House has played a significant role in its long-term success.
Most designers love typography and are in a constant search for the perfect typeface and font family. Lost Type is a co-op font foundry with some excellent fonts and an interesting blog on type.
A few weeks ago I was on YouTube and ran across a very funny commercial for Dollar Shave Club. I laughed for a bit and then wondered if it was a real company.
We are excited to announce that Amber has officially joined the team at EXIT, earning a full-time position as an art director! Amber has spent the last six months at EXIT as an art director intern.
Recently while online I have been stumbling on tons of infographics. So what gives with the overload of infographics on the web?
I have been working on research for a few website projects the EXIT team has been working on and came across this great website tool that scores your website based on three critical areas of online marketing.
We are thrilled to announce that the EXIT team has won two District 10 ADDY awards!
Rubber chickens selling gold, cardboard cutout car dealers, cross-dressing grandmothers telling us to lose weight. In their efforts to stand out, these campaigns succeed. But in building brand strength and igniting long-term success they fail miserably.