One of my favorite advertising books is My Big Life In Advertising, by Mary Wells Lawrence. It is such a great look at the world of advertising. Mary was a trailblazer for women in advertising.
The 9th Annual Delta Trust Dog Dayz was this past Saturday. It was a great morning filled with adorable dogs, lots of sunshine and loads of fun!
After reading a recent Forbes.com ranking of the top 25 best-loved advertising taglines, I was inspired by the number of challenger brands represented. What is a challenger brand? Basically, not your industry leader. A company that is number 2, 3 or 4...
A few years ago I was reading an article in Ad Age about why I work for a small agency. I printed it out and it has been on the wall behind my desk ever since. It is a daily reminder of what I love about this industry but also what I love about EXIT.
Arkansas Democrat-Gazette and Bedford Camera & Video have recently announced the return of Capture Arkansas, the photo book all about Arkansas made up of submissions from seasoned photographers to first time camera owners. Any one can submit photos and...
Last week, EXIT was contacted by Arkansas Business for an interview on its recent national healthcare awards. Shawn provided the publication with some insight.
Well, loyal readers, the time has come. Husband has been transferred, so much to my chagrin, this is my last day at EXIT.
A marketing agency called Base One with locations in London and Amsterdam is scheduled to go live with their experiment on social media tomorrow, May 19th. Their goal is to prove that "content marketing works," and not just with funny stories or videos,...
I've long been disturbed by location-based updates from social media land. Programs like Foursquare and Gowalla allow users to "check in" upon arrival and "check out" when departing destinations like their apartment complex, home, coffee shop or gym
The American Chamber of Commerce Executives announced their 26th Annual Awards for Communication Excellence yesterday.