Our Passion Put into Words

Branding = Confidence

Yes, the title of this blog may seem like a no-brainer, but while on a Caribbean cruise last week I was reminded of branding's importance. My travel buddies were Husband and his family and together, we'd get off the ship at each port of call in search...
Read More

I have to go there.

Post Olympics, there are some campaigns I'm sad to still see on tv like the McDonald's youth athletic team commercial. But others I'm happy are still in circulation, like the Tourism British Columbia spot. This beautiful campaign features the message...
Read More

Stories of Hope

Recently I've started receiving the Ad Age Global E-News. It's fun to read what's happening in our industry in other parts of the world. One headline caught my attention this week, Red Cross Stories of Hope. It featured Leo Burnett Iberia's opening of...
Read More

Tough Times Are Necessary.

The current economy has brought a lot of hardships to the advertising industry, challenging us like never before. We've had our toys taken away. Our budgets have been slashed. We've lost clients. Seen good friends let go. We've been asked to work longer...for...
Read More