YOU CAN'T PROMOTE SAMENESS AND EXPECT MAJOR SUCCESS.
Who are you? What do you do? Why does it matter? Through our team’s brand development process, we answer these questions and help our clients define and embrace meaningful differentiation. Marketing works best when you are clear on what makes your product better.
Our goal is to help you own a position in the marketplace that you can claim as a unique status (the only one or number one).
WHAT YOU WEAR SHOULD
MATCH WHO YOU ARE.
The better the match the greater the impact your identity will have on reinforcing your brand promise. Be yourself with confidence.
ALWAYS SELL THE PROMISE
OF YOUR POSITIONING.
It’s important for brands to deliver a consistent experience at all major points of contact. This creates trust among customers.
Our time working with Exit Marketing, developing our branding message of “Financial Comfort,” has proven to be one of the best business decisions we made early on at Northington Investment Group.STEPHEN NORTHINGTONCFP, CDFA, Northington Investment Group