Advertising

Calling 911

Why is it, for most hospital marketing, that the original, brave ideas do not make it out of the client presentation alive? It seems a bit ironic that the idea death rate is so high in this industry. Being safe is a natural characteristic for a healthcare...
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Stock Music Can Stink

What do Simmons Bank, Walmart and Mazda all have in common? All are using the same music in TV spots currently running. So, is it the Simmons music that Mazda is stealing? Or are Simmons and Mazda using the Walmart music?  Well, the truth is all 3 companies...
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Weird Won't Save Radio Shack

Coming off a 20% decrease in same store sales, Radio Shack is soon to launch a holiday advertising campaign featuring Weird Al Yankovic. I anticipate the campaign to be creatively engaging and memorable. In fact, for entertainment value alone, I look...
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