We have been working with a client on some lumpy mail direct marketing pieces. Since we have been working on a few of these concepts lately I quickly took notice of the lumpy mail campaign that Kleenex has been promoting.
Newsweek magazine is closing the proverbial page on December 31 of this year. They have announced that beginning 2013 they will only offer digital subscriptions to their magazine. They have stated that economically the 70 year old magazine can not survive...
Over the weekend Arby's announced their new ad campaign with a new logo and a new tagline. With the upcoming of its 50th birthday Arby's wanted to take a more "fresh" approach to things.
I had the pleasure to hear Scott McAfee at this months AAF-Little Rock luncheon. Scott talked about the work they do at his agency and about how to be a ruthless creative, no matter what your roll is in your company.
The EXIT team and friends celebrated management excellence at the Sales & Marketing Executives International-AR Top Manger of the Year Roast & Toast.
A good celebrity endorsement always makes me giggle - does Shaq really drive a Buick or does Kim Kardashian really wear those ugly Sketchers? So when a celebrity comes out with their own product I'm intrigued.
As a marketer I am always fascinated by the approval process of creative. Where did they come with that idea? How did they get that past the client? Who was that really targeting?
We're all looking for differentiation in the marketplace. How can we standout? I tell our clients you can start by being yourself.
With stories of patient appreciation and photography provided by the client, EXIT recently helped National Park Medical Center develop a new testimonial campaign.
Delta Trust & Bank is launching its mobile banking product in August. Last week, EXIT enlisted the talents of photographer Chach Bursey and some very photogenic Delta Trust customers for a photo shoot.