Casting Shadows

Each of the apps on our smartphones have logos neatly packaged in a little box. Designers are shifting from realistic looking logos to something new and digital-friendly. Flat logos are becoming mainstream but what's popping up all over the place are...
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Dumb Ways To Die

A few months ago I wrote a blog about a great campaign for the Melbourne Metro. The Dumb Ways To Die campaign has stuck with me. I even find myself humming the tune! It turns out that I am not the only one because this week the app store launched a new...
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Breaking The Rules

The Whitney Museum of American Art's Chief Curator Donna De Salvo boldly states, “It would be much easier to present the history of art as a simplistic line--but that’s not the Whitney." The sleek museum launches a new identity and this statement...
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