I'm sure you have heard about Pinterest, and have more than likely set up a board or two. It is now the third largest social networking site in the world.
I recently came across some really neat shopping bags that caught my attention. These bags can fall into the category of "bagvertising" which I think is a perfect name for them.
This is our first of a weekly post called Creativity Runs Free. I have totally gotten on the mustache craze in the last few months. Think it is so silly and yet so fun and clever!
The goal of a teaser campaign is to build purchasing momentum for a product, and through social media these campaigns can really create excitement for millions of potential buyers before the product is even available. The latest teaser to catch my attention...
Several weeks ago, I got to visit the city that all ad people dream of visiting - New York City! My mom, sister and I hit up all the first time must dos - what I noticed was advertising was all around me.
Most designers love typography and are in a constant search for the perfect typeface and font family. Lost Type is a co-op font foundry with some excellent fonts and an interesting blog on type.
A few weeks ago I was on YouTube and ran across a very funny commercial for Dollar Shave Club. I laughed for a bit and then wondered if it was a real company.
We are excited to announce that Amber has officially joined the team at EXIT, earning a full-time position as an art director! Amber has spent the last six months at EXIT as an art director intern.
We are thrilled to announce that the EXIT team has won two District 10 ADDY awards!
Rubber chickens selling gold, cardboard cutout car dealers, cross-dressing grandmothers telling us to lose weight. In their efforts to stand out, these campaigns succeed. But in building brand strength and igniting long-term success they fail miserably.