Branding

Calling 911

Why is it, for most hospital marketing, that the original, brave ideas do not make it out of the client presentation alive? It seems a bit ironic that the idea death rate is so high in this industry. Being safe is a natural characteristic for a healthcare...
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Changing To Stay You

Finding a memorable tag line that resonates with your brand is not always a direct process. Ideally – you would come right out of the gate with the perfect line that communicates the simplest and most profound essence of who you are. But writing...
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Brand Value Starts With Your Name

There’s a little bakery and bistro in Hope, AR called the Karate Pig.  I was meeting my family in Hope last weekend and so we decided to try it, honestly for the sheer novelty of the name.    I was holding out hope that there would be a cool...
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From the Desk of The Intern

My name is Laura Bonds and I am interning at EXIT Marketing this summer, after just completing my first year at Rhodes College in Memphis, Tennessee.  I am planning on majoring in English, as I have always had a passion for writing and literature. ...
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