James Cone Construction has been building major commercial projects for clients in a full range of industries. Last week, leadership chose EXIT to help the company with its branding and marketing efforts.
I feel so fortunate to be in a business where I get to use my creativity every day. Whether we are coming up with a creative way to use Twitter or writing copy for a new project or designing a new website, our team gets to use our "crayons" all day.
Those of you that know me, know that I am a little obsessed with Pinterest. I mean, this will be my third blog I've written about it! Why so obsessed you ask?
Dealing with today's onslaught of ad messaging requires consumers to do massive data dumping.
Getting more people to your blog is the ultimate goal for all serious bloggers. Just like in marketing, there is no silver bullet for doing this but there are best practices that, by following, can lead to greater success.
Almost exactly a year after the new hip JCP announced its new branding it is starting to slip on some of its old brand clothing. The company has announced it will be reintroducing hundreds of discontinued promotions, these will be pushing price over fashion...
A sales pitch that relies on customers to make purchasing decisions based on rationale reasons only is overlooking a major factor in the buying process — emotion.
For me, an important rule for being successful requires never being completely satisfied. So, every year at this time, I do a thorough review of our company’s past year’s achievements.
Advertising is everywhere. It finds us at home, at work, on our morning run, in the restaurant bathroom at lunch. There's too much out there for us to absorb. So we ignore most of it. Clutter eats advertising budgets and destroys dreams of ROI. But you...
Many times in life, following the simplest rules result in the greatest success. A good example of this in sales and marketing is the classic DWYSYWD acronym. This well known mantra encourages us to be 100% honest in fulfilling the promises we make.