Thanks to our great working relationship with our clients National Park Medical Center in Hot Springs and Saint Mary's Regional Medical Center in Russellville, we have a new client.
Today we joined one of our clients, WFA, at their annual Power of the Purse luncheon. WFA focuses on providing funding and resources to help educate and empower women across the state.
People buy on emotion. That's the motivating force that drives the decision to select one option over another. What you do does not deliver a meaningful reason for a consumer to do business with you. Want to inspire people to buy from you? Go beyond what...
Who remembers MySpace? I think I had a page but then a little thing called Facebook came along and MySpace died. But just like every good has-been it has been trying to recreate itself and I will say that the latest effort may be a smart move on their...
Over the weekend Arby's announced their new ad campaign with a new logo and a new tagline. With the upcoming of its 50th birthday Arby's wanted to take a more "fresh" approach to things.
We are excited to present recent work we completed for our newest client, a CPA firm that specializes in serving individuals and family businesses.
I had the pleasure to hear Scott McAfee at this months AAF-Little Rock luncheon. Scott talked about the work they do at his agency and about how to be a ruthless creative, no matter what your roll is in your company.
Want to touch your customers in meaningful and memorable ways? Look beyond traditional advertising channels to find new ideas that allow you to effectively extend and strengthen your brand.
As companies, and as people, we get stuck in roles and routines that aren't really what we are all about. And because we have been doing things a certain way for so long, we continue to keep doing these things even though they don't feel quite right.
A good celebrity endorsement always makes me giggle - does Shaq really drive a Buick or does Kim Kardashian really wear those ugly Sketchers? So when a celebrity comes out with their own product I'm intrigued.