Diamond Lakes CPA has joined the EXIT client roster. The company specializes in meeting the unique accounting needs of family-owned businesses.
With the conclusion of the 2012 Olympic games, many of us have moved along in our thoughts with regards to the games. While the Olympics only last two weeks every four years, behind the scenes there is constantly something going on to prepare for the...
We're all looking for differentiation in the marketplace. How can we standout? I tell our clients you can start by being yourself.
Chick-fil-A has created it's own nationwide event to get people in their doors, tweeting, posting on Facebook and making memories. Chick-fil-a's whole marketing campaign is driven around eating more chicken and not beef.
I am a huge fan of the Olympics. Every two years our DVR is filled with every event and I am giddy about running home and watching every minute of it!
I have been thinking a lot about consumer behavior tying together different marketing and advertising platforms. I went to breakout sessions during the Admerica convention on digital, social media, music and creative. In each session the speakers were...
Target is one my favorite brands. I love its point of difference, simplicity and style. Target is celebrating their 50th Anniversary and have done some great point of sale pieces to celebrate
I had the opportunity to head to Austin earlier this week for the AAF National Convention - Admerica. It was my first trip to Austin, and to a national AAF convention, and you can believe that it didn't disappoint!
Strong brands stay true to who they are no matter the potential consequences. JCPenny has launched a Father's Day ad with two dads, where it has taken a stand for its values as a company.
The word “hipster” has become synonymous with creative, vintage and cool. Here are some hipster interpretations of some of the world’s most famous brands and logos.