It is a small detail, but one that makes a huge difference. Fonts. The majority of people probably don't pay attention to a font that they like but when there is a font that is unappealing it sticks out like a sore thumb.
Toyota has been marketing the Prius c to young artistic, creative, city-dwelling professionals in a very hipster – um, I mean fun way. Ad agency Saatchi & Saatchi LA presents a YouTube campaign to "guide" young car buyers, through the game of life.
EXIT recently completed the production of radio spots for the Arkansas Hospital Association. The radio spots support the multi-media campaign's message that Arkansas hospitals are here to make our lives better.
Boyfriend and I have been in the midst of a major backyard renovation - and we have been DIY-ing the whole thing. With all of that in mind it is no wonder that Home Depot has been top of mind in our household lately. One commercial in particular has caught...
Chances are you have seen this man before. Many times most likely. You may remember him as a trusted local doctor, a master chef, a sailing enthusiast, dog lover, farmer - but it's all a lie.
I'm sure you have heard about Pinterest, and have more than likely set up a board or two. It is now the third largest social networking site in the world.
I recently came across some really neat shopping bags that caught my attention. These bags can fall into the category of "bagvertising" which I think is a perfect name for them.
The goal of a teaser campaign is to build purchasing momentum for a product, and through social media these campaigns can really create excitement for millions of potential buyers before the product is even available. The latest teaser to catch my attention...
Several weeks ago, I got to visit the city that all ad people dream of visiting - New York City! My mom, sister and I hit up all the first time must dos - what I noticed was advertising was all around me.
There's comfort in knowing that your experience with a brand is consistently true to the brand personality. I suggest that the universal consistency in the customer experience delivered at Waffle House has played a significant role in its long-term success.