I feel so fortunate to be in a business where I get to use my creativity every day. Whether we are coming up with a creative way to use Twitter or writing copy for a new project or designing a new website, our team gets to use our "crayons" all day.
If you're a client out there that works with an advertising agency that brags about not being interested in winning awards, before you give that company a medal of nobility you should first take a hard look at the true motivation for making the statement.
In the words of Mr. Charles Mingus, "Anyone can make the simple complicated. Creativity is making the complicated simple.” One California based visual artist, web designer and professor, Matthew Hollett, has given the classic game of Monopoly a minimalist...
Advertising is everywhere. It finds us at home, at work, on our morning run, in the restaurant bathroom at lunch. There's too much out there for us to absorb. So we ignore most of it. Clutter eats advertising budgets and destroys dreams of ROI. But you...
It's beginning to look a lot like Christmas especially at this London-based visual effects studio called "The Mill" I ran across this video and thought that it was visually intriguing, interactive as well as helping a good cause.
A few weeks ago, I attended a luncheon and one of the main topics was how, as a creative, we interpret feedback about our concepts and designs from the creative director or even clients. Since then we have brought that up again in meetings and joked about...
We are all tired of hearing "my name is (annoying) and I approve this message," but luckily the days are creeping closer to election day and they will soon be over. Hooray!
Want to touch your customers in meaningful and memorable ways? Look beyond traditional advertising channels to find new ideas that allow you to effectively extend and strengthen your brand.
During these long dreary rainy days, the best thing is a nice warm bowl of soup. In a few days you will be able to buy for only 75 cents, limited-edition Andy Warhol inspired soup cans.
A good celebrity endorsement always makes me giggle - does Shaq really drive a Buick or does Kim Kardashian really wear those ugly Sketchers? So when a celebrity comes out with their own product I'm intrigued.