Small Things Are Big

In the past few weeks my place of residence has been undergoing a change over from one cable/internet provider to another. The property owner did their part in letting all the residents know that a change was going to occur and that we may experience...
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Power Beyond Words

Branding is storytelling. The best way to engage someone with your brand is to tell them the story behind what you do. This can be hard, even counterintuitive work, because you often don’t get to tell all the statistics that make you look good,...
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Finding What's Important

We call it a lot of things, your Dominant Selling Idea, your WHY, the reason you get up in the morning.  It’s an elusive, almost hidden, but totally ingrained spark at your core. It’s there whether you realize it or not. Tapping into that...
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