True branding is not about creating a catchy look and position for a company, but uncovering and crystallizing what is already there.
I started at EXIT when I was 23. It was my second job out of college and I was so excited to go work for this funky little agency. I would have never guessed that 8 and half years later where my life, and where EXIT, would have gone.
The original concept is a seed – the final product is the fruit. A seed never grows until it dies, but the fruit that comes from one seed contains hundreds (even thousands) of seeds. As long as you are holding tightly to your original concept –...
Designing what the client asks for, and only and exactly that, is easy. Equally easy, is to design exactly what you want to – regardless of your client’s needs – and justify it to them.
As creatives we are always looking at design and one of our favorites is packaging design. It can make or break a consumer for picking your product over another. Does it represent your brand? Is it engaging and eye-cathcing?
Our office is in a great neighborhood in downtown Little Rock. It is called SOMA and everything about it screams buying local. From the restaurant we share a driveway with that only serves food from Arkansas to the store across the street that sells only...
A creative life is lived in the balance between passion and authenticity.
I can’t remember a time that I’ve met someone and my impression of them was “this person is a duplicate,” or, “that person looks like all the rest.” When broken down to our individual parts, we are all very much alike
“The paradox of hospitality is that it wants to create emptiness, not a fearful emptiness, but a friendly emptiness
When I first moved to Arkansas I had no idea I would soon have a "family" here. After first meeting everyone at EXIT I felt comfortable and excited to take on whatever challenges lay ahead of me.