A sales pitch that relies on customers to make purchasing decisions based on rationale reasons only is overlooking a major factor in the buying process — emotion.
If you're a client out there that works with an advertising agency that brags about not being interested in winning awards, before you give that company a medal of nobility you should first take a hard look at the true motivation for making the statement.
Advertising is everywhere. It finds us at home, at work, on our morning run, in the restaurant bathroom at lunch. There's too much out there for us to absorb. So we ignore most of it. Clutter eats advertising budgets and destroys dreams of ROI. But you...
It's beginning to look a lot like Christmas especially at this London-based visual effects studio called "The Mill" I ran across this video and thought that it was visually intriguing, interactive as well as helping a good cause.
As a creative sometimes if can be easy to get down on yourself, or feel overwhelmed by the stresses of the industry. I joke around the office that nobody says "Yay" enough or gives a round of applause when great work has been done or when we have a happy...
Many times in life, following the simplest rules result in the greatest success. A good example of this in sales and marketing is the classic DWYSYWD acronym. This well known mantra encourages us to be 100% honest in fulfilling the promises we make.
Whether we are getting our news from Twitter or gathering industry knowledge from our favorite blogs or looking for great color palettes on Pinterest, our team at EXIT is engaged in social media on a daily basis.
Today we joined one of our clients, WFA, at their annual Power of the Purse luncheon. WFA focuses on providing funding and resources to help educate and empower women across the state.
We have been working with a client on some lumpy mail direct marketing pieces. Since we have been working on a few of these concepts lately I quickly took notice of the lumpy mail campaign that Kleenex has been promoting.
Who remembers MySpace? I think I had a page but then a little thing called Facebook came along and MySpace died. But just like every good has-been it has been trying to recreate itself and I will say that the latest effort may be a smart move on their...