Knowledge

Be Smart About Web Templates

Your website is your company’s headquarters online. It’s not the place to get stingy with your budget. The potential reach is endless. Actually it’s about two and a half billion people. The point is, there’s huge opportunity on...
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Calling 911

Why is it, for most hospital marketing, that the original, brave ideas do not make it out of the client presentation alive? It seems a bit ironic that the idea death rate is so high in this industry. Being safe is a natural characteristic for a healthcare...
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Stock Music Can Stink

What do Simmons Bank, Walmart and Mazda all have in common? All are using the same music in TV spots currently running. So, is it the Simmons music that Mazda is stealing? Or are Simmons and Mazda using the Walmart music?  Well, the truth is all 3 companies...
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