Knowledge

Be Smart About Web Templates

Your website is your company’s headquarters online. It’s not the place to get stingy with your budget. The potential reach is endless. Actually it’s about two and a half billion people. The point is, there’s huge opportunity on...
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Calling 911

Why is it, for most hospital marketing, that the original, brave ideas do not make it out of the client presentation alive? It seems a bit ironic that the idea death rate is so high in this industry. Being safe is a natural characteristic for a healthcare...
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Stock Music Can Stink

What do Simmons Bank, Walmart and Mazda all have in common? All are using the same music in TV spots currently running. So, is it the Simmons music that Mazda is stealing? Or are Simmons and Mazda using the Walmart music?  Well, the truth is all 3 companies...
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Give 100% Honesty

As brand partners to our clients, we have to be thorough and truthful, completely. Every existing and potential obstacle for marketing success needs to be addressed and discussed. Doing this may cause some discomfort but, even so, it is the right thing...
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Well Done

Why are we as consumers so captivated by stories of great customer service? Perhaps it is because they serve as a much needed reminder that there are companies who still care about their customers. Every company says that their customers are their #1...
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Changing To Stay You

Finding a memorable tag line that resonates with your brand is not always a direct process. Ideally – you would come right out of the gate with the perfect line that communicates the simplest and most profound essence of who you are. But writing...
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