Marketing

Is A Kindle For Me?

While meeting with clients this week, the Kindle was brought up as a "must have" product. I admit that I've always been curious about it, but have not sought out details. When I got back to the office, I decided to check it out and educate myself. Amazon...
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Branding = Confidence

Yes, the title of this blog may seem like a no-brainer, but while on a Caribbean cruise last week I was reminded of branding's importance. My travel buddies were Husband and his family and together, we'd get off the ship at each port of call in search...
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I have to go there.

Post Olympics, there are some campaigns I'm sad to still see on tv like the McDonald's youth athletic team commercial. But others I'm happy are still in circulation, like the Tourism British Columbia spot. This beautiful campaign features the message...
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Stories of Hope

Recently I've started receiving the Ad Age Global E-News. It's fun to read what's happening in our industry in other parts of the world. One headline caught my attention this week, Red Cross Stories of Hope. It featured Leo Burnett Iberia's opening of...
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Tough Times Are Necessary.

The current economy has brought a lot of hardships to the advertising industry, challenging us like never before. We've had our toys taken away. Our budgets have been slashed. We've lost clients. Seen good friends let go. We've been asked to work longer...for...
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My Starbucks

To all you regular readers, you know that I am completely in love with Starbucks! My radar always points to Starbucks in a headline when scanning the news. For a while, the news hasn't been great. Losing profit margins and closing stores have been hot...
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