Marketing

The Commercials

Before we close the book on discussing the Super Bowl commercials, I want to spend a little extra time on something that seriously disturbs me about our industry: careless spending. It's way to common. And the lack of accountability is a bit embarrassing.
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Hope For Haiti

The compassion and generosity displayed following the earthquakes in Haiti has been remarkable. We’ve seen this before many times – a natural or man-made disaster inspires the very best from inside us. But, for me, Haiti feels different. In large...
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For A Limited Time

One of my favorite marketing tactics of the holiday season... seasonal food items! At the top of that list would have to be Silk Soy Nog. I know what some of you may be thinking, gross. But add a little nutmeg and the fact that there is way less fat than...
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Brand Management

Who likes peeps, really? Besides sugar loving kids and the few candy-crazed adults I have not met many people who actually like to eat peeps. I listened to a segment about peeps on PRI last week and it actually surprised me. The Vice President of Brand...
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