Marketing

Ideas Still Rule.

Today’s media is not your father’s media. In fact, today’s media is not even yesterday’s media. It’s constantly changing. There’s no doubt that we, as advertising professionals, must educate ourselves on this communications evolution and...
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Graphic Designer Geeks Out: IKEA

This past weekend, I attended a district-level AdFed conference -- listened to some above average speakers, ate some below average hotel buffets. At one workshop, the speaker brought up the fact that IKEA doesn't list their website on the majority of...
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Testing the Power of the Eagle

There's an interesting marketing case study unfolding in front of our eyes right now. The question it will answer is "Can you successfully advertise over bad PR?" It seems Metropolitan National Bank thinks so. After the press announced the bank's $32.5...
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Zapfino & Co.

With a first anniversary just around the corner, I, like any good wife, decided to hit the internet to give my husband some gift ideas. While perusing Tiffany & Co., I was surprised and, I hate to admit, disturbed to see a new line of their sterling silver...
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How Dominant is Your Selling Idea?

From the book "Why Johnny Can't Brand," I'd like to share a valuable acronym: SIBMT. SIBMT stands for Superlative, Important, Believable, Memorable, Tangible. Authors Bill Schley and Carl Nichols, Jr. explain these as the five ingredients required to...
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