Ivory Soap, the soap that everyone knows and trusts to get you squeaky clean has recently clothed itself in a special edition vintage modern package. The new design is intended to take consumers back in time to their original packaging reflecting its...
I read an article this week about how apps are changing the way people interact with your brand. It got me thinking about how much technology has changed the way that consumers interact with brands.
I have recently started reading the magazine Fast Company. In the February issue there is a great article called The Art of Dialogue. A topic within the article that really jumped out to me was How To Turn A Bad Idea Into A Good Idea.
To help raise awareness of the pros of expanding affordable healthcare coverage in our state and the cons of not, EXIT worked with the AHA to create an easy to follow, informational tool.
James Cone Construction has been building major commercial projects for clients in a full range of industries. Last week, leadership chose EXIT to help the company with its branding and marketing efforts.
Those of you that know me, know that I am a little obsessed with Pinterest. I mean, this will be my third blog I've written about it! Why so obsessed you ask?
Dealing with today's onslaught of ad messaging requires consumers to do massive data dumping.
Getting more people to your blog is the ultimate goal for all serious bloggers. Just like in marketing, there is no silver bullet for doing this but there are best practices that, by following, can lead to greater success.
A sales pitch that relies on customers to make purchasing decisions based on rationale reasons only is overlooking a major factor in the buying process — emotion.
If you're a client out there that works with an advertising agency that brags about not being interested in winning awards, before you give that company a medal of nobility you should first take a hard look at the true motivation for making the statement.