Marketing

What Is Your Why

People buy on emotion. That's the motivating force that drives the decision to select one option over another. What you do does not deliver a meaningful reason for a consumer to do business with you. Want to inspire people to buy from you? Go beyond what...
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Newsweek Goes Digital

Newsweek magazine is closing the proverbial page on December 31 of this year. They have announced that beginning 2013 they will only offer digital subscriptions to their magazine. They have stated that economically the 70 year old magazine can not survive...
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