I am a huge fan of the Olympics. Every two years our DVR is filled with every event and I am giddy about running home and watching every minute of it!
I have been thinking a lot about consumer behavior tying together different marketing and advertising platforms. I went to breakout sessions during the Admerica convention on digital, social media, music and creative. In each session the speakers were...
Target is one my favorite brands. I love its point of difference, simplicity and style. Target is celebrating their 50th Anniversary and have done some great point of sale pieces to celebrate
Shawn, EXIT's president, has been elected president of the Sales and Marketing Executives International (SMEI) Arkansas board of directors.
One of the breakout sessions I attended in Austin was centered on social media. The topic is not surprising but what I took away from the session was.
I had the opportunity to head to Austin earlier this week for the AAF National Convention - Admerica. It was my first trip to Austin, and to a national AAF convention, and you can believe that it didn't disappoint!
Strong brands stay true to who they are no matter the potential consequences. JCPenny has launched a Father's Day ad with two dads, where it has taken a stand for its values as a company.
It is a small detail, but one that makes a huge difference. Fonts. The majority of people probably don't pay attention to a font that they like but when there is a font that is unappealing it sticks out like a sore thumb.
Toyota has been marketing the Prius c to young artistic, creative, city-dwelling professionals in a very hipster – um, I mean fun way. Ad agency Saatchi & Saatchi LA presents a YouTube campaign to "guide" young car buyers, through the game of life.
EXIT recently completed the production of radio spots for the Arkansas Hospital Association. The radio spots support the multi-media campaign's message that Arkansas hospitals are here to make our lives better.