We ask our clients to take risks, be original and to “trust us”; all the while requiring them to allocate large budgets to fund our efforts. Not just any business relationship can thrive in this type of partnership. It takes special people. It takes good clients. Good clients make good agencies. From small shops to mega conglomerates, this statement holds true. Sure this may seem obvious, but for me, it doesn’t sound as familiar as it should. I’m the first to admit that I’m guilty of taking our clients for granted. It seems we’re quick to pat ourselves on the back when success is achieved but not as consistent with extending that same hand to our clients to say “thank you.” The truth is good clients are rare and valuable. And it is critical to our success that we treat them that way. Cheers!