As graphic designers, we have a lot of power with paper. We can use this power for good by evaluating our usage and reducing waste and energy, but we also have the capability to produce a lot of what becomes waste. By picking up green habits and proposing them to clients, we could help reduce harm done to the earth. I’ve gathered a couple tips and examples to help fellow graphic designers, or anyone with a computer and printer for that matter, to become more green.
In the images above I have examples of graphic design gone green. The wedding invitations on the left are from Thryn at Wedlog. They are hand printed, tree-free and plantable invitations. Using seeds in your paper is a great way to give back to the earth. The cupcakes on the right, from Bella Cupcake Couture, have stylish cupcake wrappers using recycled paper and soy inks.
- Print double-sided. An easy solution to wasted paper. Or keep your scrap paper and use the other side for sketching out more ideas.
- Cut down on client mockups. Try to use pdfs for proofing as much as possible.
- Encourage clients to send out e-newsletters instead of printed ones. As well as e-blasts instead of direct mail pieces.
- Use post-consumer content paper when possible. It often ads an extra touch to your design as a bonus.
- Try to find a printer that uses soy or vegetable base inks. This can be hard to come by in smaller cities, but if it’s available try it out.
- When hosting websites use a sustainable website hosting service like sustainablewebsites.com. They use wind power to generate their servers.
For more tips and information on green design visit re-nourish.com. They provide a project calculator that helps you find the right size and paper for your next project to help reduce cost and waste.