Your website is your company’s headquarters online. It’s not the place to get stingy with your budget. The potential reach is endless. Actually it’s about two and a half billion people. The point is, there’s huge opportunity on the internet to grow sales and build brand strength. Looking for the cheapest route to set up shop is not the attitude of someone that understands or believes in the potential business return. Don’t be this person. But you can still be smart with your website development budget.
A cost-effective step for building your site is starting with a backend template structure. Immediately this saves you significant money on custom programming. Quality backend templates are available for under $100. It’s important to know that going this route places some limitations on design, features and content placement. Hiring a programmer is still the preferred route for creating a site that is completely custom. But, with so many templates available, it’s not as difficult now to find a pre-existing structure that fits your business and brand needs. When you begin exploring the backend template options to determine if one can work for you, make sure you have a “must include” checklist written out for reference.
Here’s three key points that we recommend you include on your checklist:
1. The backend needs to be responsive (the layout adjusts for best readability on all devices- desktop computers, laptops, tablets, smart phones). Most new templates are built to be responsive but good to double check.
2. Make sure the Content Management System is user friendly. You want to know that you can do the updates and that the system allows you to update all the areas of the website you know will require content changes.
3. Select a template structure that allows you the best opportunity to reflect your image and communicate your messaging. There’s plenty of choices for design styles and online features- select the template that best fits your marketing needs and will allow your designer to create a site that can uniquely reflect your brand. This is critical in making sure that you don’t pay less in development to end up with a generic site that has no brand differentiation and weak selling power.