If you’re like many of us then a “typical” day doesn’t exist. Our schedules are constantly shifting to accommodate the daily tasks that need to be done and projects can take longer than we’ve originally anticipated. It’s a constant juggling act that can wear you out or leave you feeling uninspired. I was excited when we got in the new Fast Company and it had an article on secrets of the most productive people. I found a surprising correlation between these individuals in that they all took time to slow down and allow themselves to be energized by something other than routine. In those times of slowing down many found themselves inspired to solve the problems that had caused them to hit a wall in the first place and to notice brand strengths/weaknesses.
Part of being the most productive, the article states, is to recognize some of your best habits. Those could be anything from list making, walking, coding (seriously, some people code for the “zen” of it), to always being open for “what’s next?” The point of recognizing these good habits is so you can see what areas you are most productive in, and take advantage of them. On the same token it’s important to recognize our bad habits so that we can see areas that we can improve. Once we find ourselves in those positions we can take the opportunity to work through those bad habits and become more efficient at what we are trying to accomplish.
This is particularly important in creative development. We’ve got to know what we are good at, so that we can offer a product to our clients that is the best of us and serves value. If we are to be truly responsible with that authority then it’s our job to engage and offer a unique perspective. It’s only in asking those tough questions of ourselves and realizing our strengths/weaknesses that we can be our most productive for our clients and ultimately our most fulfilled.