Why are we as consumers so captivated by stories of great customer service? Perhaps it is because they serve as a much needed reminder that there are companies who still care about their customers. Every company says that their customers are their #1 priority, but stories show us that many businesses are ready, willing, and able to go the extra mile for each and every one of their customers.
As Benjamin Franklin would put it: “Well done is better than well said.”
I recently signed up with StitchFix, an online personal styling service for women. When you sign up for the services you have a choice to receive shipments once a month, or once every other month for a small $25 styling fee. Before any clothing is shipped you have to complete a rather lengthy survey about measurements, fitting preferences and style choices. I was apprehensive at first to sign up in fear of getting clothes that were too big/small or did not fit my style. My first shipment came last week and included 4 pieces for me to choose from. Also included in my shipment was a personalized note from my stylist and a card with recommended outfits. I immediately felt like I was a priority to StitchFix from the personalized note to how each piece of clothing fit me just right. StitchFix is in the business of making women feel beautiful while making a connection to each woman that signs up for their service. What if more companies took the time to learn about their customers on a more personal level – the service they could provide would create relationships beyond just business.
Well done StitchFix, your personalized service is top notch.