Why You Need Visuals in Your Content Marketing

Any well thought-out content marketing efforts will yield some results, but if you really want to make an impact, you need visuals. Eye-catching visuals have become increasingly important if you want the content you worked hard to create (or that you spent hard earned money to have created) to be as effective as possible.

We live in an increasingly visual world, and while what’s on the inside still counts, it’s what’s on the outside that gets attention. People want information they can consume fast, especially in the marketing and social media realm. With visual IQ on the rise and verbal IQ on the decline, you need to speak the language people are learning, and adapt your brand to the changing way the human mind processes information. Below, you’ll find the facts on visual content, and the stats that back them up, all gleaned from this WebDAM Infographic.

 

Attention Spans Are Short.

People only remember 20%of what you wrote without visuals-2

 

The amount of visual content and visual content channels are growing at an alarming rate.

Tumblr's active user base has grown by 120%

Visual posts payoff.

Posts with images have a 650% higher engagement rate than regular text posts.

The likelihood a consumer will purchase a product increases 85% after watching a product video.

Online video revenue is the fastest growing form of advertising at a rate of 110% annually.

A post with a video attracts 3x more inbound links than one without.

 

Clearly, the explanation as to why you should use visuals in your content marketing lies in the statistics above. With human attention spans becoming increasingly shortened (especially while online) a visual quickly communicates your message, and the results prove it. But now this information begs the question: Exactly how do I incorporate effective visuals within my content marketing? For the answer to that question, stayed tuned. In the next blog, we’ll provide a few visual content guidelines, ideas and best practices.

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