Are You Listening or Hearing Your Customers?

What is the difference between listening and hearing? Listening is a psychological act. Listening is the interpretative action taken by the listener in order to understand and make meaning out of the sound waves. While Hearing is a physiological phenomenon. Hearing is always occurring, most of the time subconsciously. We hear the birds chirping in the morning, the horns of rush hour traffic, the hum of conversation in the office and a myriad of other noises.  

In our line of business it is important to actively listen to our clients so that we understand their business. Through listening we gain a clear understanding of a client’s business and are able to discover how we can set them apart from the competition. Are you struggling to understand your customer’s true needs? Maybe you are just hearing them instead of listening to them.

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