I like to peruse eBay–sometimes with purpose, sometimes without. Lately, my obsession with Mad Men has lead to an increase in the quest for vintage brooches and dresses. It’s always interesting to note the different design-based tactics sellers take to entice a sale. Some use flashy, distracting backgrounds and animated gifs. Others show pictures so horrible, a bidder would have no clue of the item’s actual appearance. And some make the font so large that I have to back away from the screen to read it. The header of this post is at scale slice of an item description. Below is a larger slice, so large that it had to be scaled down to fit in this post. Does this seller think that I’m new to reading and need very large print? Or that my vision is impaired and I can’t see well? It also feels like she’s yelling at me with the all caps, and yelling very loudly with the ludicrously large font. That, combined with her plea for plenty of time to answer any questions does not entice me to bid. I will move on to the next seller who displays merchandise in a more pleasing manner. The seller of the black dress below should have checked out these design basics. My wishes to her for more successful eBay sales in the future.