I watched a video recently called Make Meaning in Your Company, which is a short clip from a lecture by Guy Kawasaki. His basic message is that when someone starts a company he should not have “make money” as his first goal, but rather have a goal with meaning and the money part will follow. Kawasaki points out 3 goals that are a good basis to start from, which are:
– Improve Quality of Life
– Right a Wrong
– Prevent The End of Something Good
At least one of these goals should be in the forefront of a business plan. Furthermore, if a company has one or more of these goals implemented, then the employees will get more meaning from their job as well, which can translate into harder workers and a higher profit margin.