Not Just Better…Different

Here’s a tip for small businesses out there. Instead of trying to be better than your competition, figure out how you can be different from your competition. In a post by John Jantsh on Duct Tape Marketing he talks about the fact that it’s hard to show your customers the subtle features of why your product is better when all they care about is the price. However, if you do something different and innovative than it will catch your customer’s eye and stand out from your competitors.

Here are two questions that Jantsh suggests a small business should think about.
1) What are we doing that our competitors are not?
2) What are we doing just like our competitors that we could change for good?

8 Comments

  1. Carl

    I agree, you have a lot of pizza places out there, but which one is just so different, that is the one you remember. This can be applied to anything. Be different Be creative.

  2. Carl

    I agree, you have a lot of pizza places out there, but which one is just so different, that is the one you remember. This can be applied to anything. Be different Be creative.

  3. Carl

    I agree, you have a lot of pizza places out there, but which one is just so different, that is the one you remember. This can be applied to anything. Be different Be creative.

  4. Carl

    I agree, you have a lot of pizza places out there, but which one is just so different, that is the one you remember. This can be applied to anything. Be different Be creative.

  5. Tanner

    Different is better, so it is a win win.

  6. Tanner

    Different is better, so it is a win win.

  7. Tanner

    Different is better, so it is a win win.

  8. Tanner

    Different is better, so it is a win win.

Leave a Comment

Your email address will not be published. Required fields are marked *