Wild Things

So everyone is talking about Where The Wild Things Are. I haven’t seen it yet, but it is on my list of things to do (and in the top five no less, so it really will happen)! The book was one of my very favorites as a child. We read it about a million times. I’ve passed this love onto my niece and nephews. Two years ago my nephew requested a Where The Wild Things Are bedroom and now has monsters and Max painted all over his walls. So clearly, I’ve been watching the movie release closely. What’s most interesting is the marketing. Yes, it is a children’s book, but the movie is not just for kids; it’s for the adults who loved the book.

It’s completely marketed towards these hipsters. NPR called the movie “the gold medalist at the hipster Marketing Olympics,” and it’s so true. Urban Outfitters, the clothier of the hipsters, has an entire section of their website dedicated to the movie. A line of monster-illustrated skateboards has been released. Buy shoes with lines from the movie. They have even made adult-size Max costumes. The LA Times summed up their marketing efforts perfectly, “If they gave out Oscars for marketing campaigns, you could pretty much hand out the trophy right now to Warner Bros. marketing chief Sue Kroll, who almost single-handedly managed to find an audience for Where the Wild Things Are, the new family movie that turned out not to really be a family movie at all.”

That’s what marketing is. Taking an idea, a product, a movie that is hard to explain and make it consumer-friendly. It’s pretty cool that a big budget, based on a book, Warner Brothers movie with an indie director and writer has been in the top 5 for the last three weeks. Let the wild rumpus continue! Check out the soundtrack for a little extra fun, too.

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